Blog
March-ing on
- February 27th, 2012
- Gifts and Promo Blogs
- 0 Comments
Well, here’s a new look for us, it feels a bit cleaner don’t you think? The categorisation of what we do is probably a bit clearer now and the brands we can boast about, well, we’re proud of. Our ethos though, hasn’t changed. We started out trying to help the NHS reach their target audiences in a cost effective way, some scoffed and thought we were dumbing down social marketing, we always knew that if we could compliment our clients passion, knowledge and beliefs with our capability of application and creativity then the results would be great. The NHS is going through an enforced period of reform at present, we, in a way are doing the same. Our approach as attracted the attention of the private sector and we’ve started working globally with some impressive people within some brands with amazing history. That’s why you’re looking at this new website, it’s also why some of these rants might start becoming a little broader in terms of topic than they used to be. If you’ve taken the time to humour us before then thank you, we hope you’ll drop by again.
Tightening belts and penny pinching, why the private sector should be engaged not excluded
- February 27th, 2012
- NHS Blogs
- 6 Comments
In these challenging budgetary times within the NHS belt tightening is going on throughout commissioning teams, public health teams, on hospital wards and in surgeries. There are some fantastic companies out there that can save the NHS money at scale and virtually instantly (like Healthcare at Home), and some, like ours that save each trust way less but as a % of category spend are doing great things. The problem faced by the private sector on occasion is the unwillingness for those within the NHS to engage. It’s understandable really, they are battle weary and fearing for the future of their jobs and for the future of the amazing work they have been doing. So, where do we go from here? Personally I think protecting the legacy and safeguarding the impact that has been so hard fought to achieve is the only shaft of light left for PCT folk. We will all do well to remember what we’re trying to achieve with, little, large or no budget. As communicators though we should know, it’s good to talk these things through with people of different perspectives rather than to clam up. Who knows where conversations will ever lead? GP consortia have a tough task ahead of them, they need to establish a brand, credibility, a dialogue and relationship with their public, manage the press and keep all and sundry in their off colour white towers happy. Some of this is mandated by central government (although they could perhaps do with taking some of their own advice) and it will have to happen quickly. It’s lucky that there will be plenty of people from old ‘bureaucratic’ organisations to help them set up these relationships all over again. There’s also a number of companies like ours that can help – phew!
Reap the sewed
- February 27th, 2012
- NHS Blogs
- 0 Comments
One of the biggest advantages of working with the NHS over and above the Private Sector should be the ability to share, re-use and copy good ideas. The clustering of PCTs in another economic climate might have helped this, it might not. A big advantage of being a private sector organisation is that our day job is to talk to a number of NHS organisations, we take our responsibility of sharing others activities seriously. If we appear to be name droppers we’re not, we’re not showing off either, what we are trying to do is to join the brilliance in the NHS together.
March-ing on
- February 27th, 2012
- Gifts and Promo Blogs
- 0 Comments
Well, here’s a new look for us, it feels a bit cleaner don’t you think? The categorisation of what we do is probably a bit clearer now and the brands we can boast about, well, we’re proud of. Our ethos though, hasn’t changed. We started out trying to help the NHS reach their target audiences in a cost effective way, some scoffed and thought we were dumbing down social marketing, we always knew that if we could compliment our clients passion, knowledge and beliefs with our capability of application and creativity then the results would be great. The NHS is going through an enforced period of reform at present, we, in a way are doing the same. Our approach as attracted the attention of the private sector and we’ve started working globally with some impressive people within some brands with amazing history. That’s why you’re looking at this new website, it’s also why some of these rants might start becoming a little broader in terms of topic than they used to be. If you’ve taken the time to humour us before then thank you, we hope you’ll drop by again.
Tightening belts and penny pinching, why the private sector should be engaged not excluded
- February 27th, 2012
- NHS Blogs
- 6 Comments
In these challenging budgetary times within the NHS belt tightening is going on throughout commissioning teams, public health teams, on hospital wards and in surgeries. There are some fantastic companies out there that can save the NHS money at scale and virtually instantly (like Healthcare at Home), and some, like ours that save each trust way less but as a % of category spend are doing great things. The problem faced by the private sector on occasion is the unwillingness for those within the NHS to engage. It’s understandable really, they are battle weary and fearing for the future of their jobs and for the future of the amazing work they have been doing. So, where do we go from here? Personally I think protecting the legacy and safeguarding the impact that has been so hard fought to achieve is the only shaft of light left for PCT folk. We will all do well to remember what we’re trying to achieve with, little, large or no budget. As communicators though we should know, it’s good to talk these things through with people of different perspectives rather than to clam up. Who knows where conversations will ever lead? GP consortia have a tough task ahead of them, they need to establish a brand, credibility, a dialogue and relationship with their public, manage the press and keep all and sundry in their off colour white towers happy. Some of this is mandated by central government (although they could perhaps do with taking some of their own advice) and it will have to happen quickly. It’s lucky that there will be plenty of people from old ‘bureaucratic’ organisations to help them set up these relationships all over again. There’s also a number of companies like ours that can help – phew!
Reap the sewed
- February 27th, 2012
- NHS Blogs
- 0 Comments
One of the biggest advantages of working with the NHS over and above the Private Sector should be the ability to share, re-use and copy good ideas. The clustering of PCTs in another economic climate might have helped this, it might not. A big advantage of being a private sector organisation is that our day job is to talk to a number of NHS organisations, we take our responsibility of sharing others activities seriously. If we appear to be name droppers we’re not, we’re not showing off either, what we are trying to do is to join the brilliance in the NHS together.
March-ing on
- February 27th, 2012
- Gifts and Promo Blogs
- 0 Comments
Well, here’s a new look for us, it feels a bit cleaner don’t you think? The categorisation of what we do is probably a bit clearer now and the brands we can boast about, well, we’re proud of. Our ethos though, hasn’t changed. We started out trying to help the NHS reach their target audiences in a cost effective way, some scoffed and thought we were dumbing down social marketing, we always knew that if we could compliment our clients passion, knowledge and beliefs with our capability of application and creativity then the results would be great. The NHS is going through an enforced period of reform at present, we, in a way are doing the same. Our approach as attracted the attention of the private sector and we’ve started working globally with some impressive people within some brands with amazing history. That’s why you’re looking at this new website, it’s also why some of these rants might start becoming a little broader in terms of topic than they used to be. If you’ve taken the time to humour us before then thank you, we hope you’ll drop by again.
Tightening belts and penny pinching, why the private sector should be engaged not excluded
- February 27th, 2012
- NHS Blogs
- 6 Comments
In these challenging budgetary times within the NHS belt tightening is going on throughout commissioning teams, public health teams, on hospital wards and in surgeries. There are some fantastic companies out there that can save the NHS money at scale and virtually instantly (like Healthcare at Home), and some, like ours that save each trust way less but as a % of category spend are doing great things. The problem faced by the private sector on occasion is the unwillingness for those within the NHS to engage. It’s understandable really, they are battle weary and fearing for the future of their jobs and for the future of the amazing work they have been doing. So, where do we go from here? Personally I think protecting the legacy and safeguarding the impact that has been so hard fought to achieve is the only shaft of light left for PCT folk. We will all do well to remember what we’re trying to achieve with, little, large or no budget. As communicators though we should know, it’s good to talk these things through with people of different perspectives rather than to clam up. Who knows where conversations will ever lead? GP consortia have a tough task ahead of them, they need to establish a brand, credibility, a dialogue and relationship with their public, manage the press and keep all and sundry in their off colour white towers happy. Some of this is mandated by central government (although they could perhaps do with taking some of their own advice) and it will have to happen quickly. It’s lucky that there will be plenty of people from old ‘bureaucratic’ organisations to help them set up these relationships all over again. There’s also a number of companies like ours that can help – phew!
Reap the sewed
- February 27th, 2012
- NHS Blogs
- 0 Comments
One of the biggest advantages of working with the NHS over and above the Private Sector should be the ability to share, re-use and copy good ideas. The clustering of PCTs in another economic climate might have helped this, it might not. A big advantage of being a private sector organisation is that our day job is to talk to a number of NHS organisations, we take our responsibility of sharing others activities seriously. If we appear to be name droppers we’re not, we’re not showing off either, what we are trying to do is to join the brilliance in the NHS together.
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