Re-use, Re-use, Re-use…..

• Mallue
• February 27th, 2012
• NHS Blogs
• 0 Comments

Good social marketing campaigns are targeted, tailored, impactful and measured. The NHS also own the intellectual property rights to their campaigns (if standard Ts&Cs have been used). Why then I ponder don’t I see the same campaigns running year on year? There are actually (probably) loads of good reasons why not.

We like to think that once it’s worked well once the magic has been done. The logic is about putting it back in the field slightly differently to keep things fresh but achieve the same if not better impact.