We understand that the modern marketing team uses data all the time, to help understand the needs of their customer base. Our expertise is in analysing and combining datasets, defining measures and gathering data during a promotion that can be used not only for evaluation but also for future sales and marketing insight.
Often the sales promotion or corporate gift mechanic is an opportunity to not only move more products, make someone feel special or promote the brand, it’s an opportunity to engage with a specific demographic within your customer base.
- Understanding who, where, when, why and how is important to any successful marketing
- We know you know more about your client than us (usually)
- Our expertise is in segmenting, targeting and measuring whilst learning about the insights you have about your customers
Our team developed a methodology that effectively segmented healthcare data in a way that meant something to BHH both in terms of what they do now and where their market might be in the future. This allowed us to calculate the market potential of home healthcare and develop a piece of thought leadership that is provoking debates in the NHS about the right setting for care.